June 2017 Tempe Meetup Notes

Link to the Slide Presentation by Shawn Pfunder

Meeting Notes:

  • Announcements:
    • Business of Web is on hiatus, making way for an e-commerce related series, stay tuned for more information.
  • Let’s Be Weirdos – Shawn Pfunder – Slides at: http://zariona.com/weirdos/#/
    • The Bots of Self Promotion Posts Are Winning – human connection is loosing the battle of social media
      • Tiny Boxes Quote from Malvina Reynolds
      • We’re all just screaming at each other – becoming inidated and simply tuning out and turning off
      • Reclaiming Social Media by being a little bit unique or weird – let’s be novel or interesting rather than just contributing to being part of noise.
    • Sections:
      • Grow your weird – Figure out how you’re unique and standout
        • What kind of bird are you? Identifying who you are helps you find your tribe of people.
        • How is your personality a little bit contrasting
        • Exercise: Write up the things you’re interested in using #hashtags
          • Words are really important in social media, since language and keywords are how people are going to be able to find you to connect with you.
        • Consuming with purpose.
          • Figure out why what you consume resonates with you
          • Dissect what you see to consume with purpose to understand why something works
          • Model what you see, then branch out
        • Don’t be a draft dodger.
          • Make the quantity of content the measurement of your work rather than the quality.
          • When you’re forced to produce more content, you’re forced to practice your craft.
      • Share like a human
        • You need to keep the human being behind the content you share – show the risk or the lack polish to show your humanity – it’s ok to mess up – you’re just human after all.
        • You’ll get better as you ship.
        • Clowns are scientifically proven to be creepy.
          • Because you can’t tell the actual emotions they’re feeling!
        • Consumer trust in brand messaging is waining. Only 18% of consumers trust posts by brands or companies on social media websites.
          • 2014 Forrester Research
        • How do you stay human?
          • Share about your life – because your audience can identify
          • Links, Commentary, Advice, Questions, Food, Goals, Regrets, Fears, Wants, Worries, Selfies, Drawings, Poems, etc.
      • Fine other freakazoids – Finding your people
        • Recommend them – #FollowFriday should come back
        • Connect with other people by replying when they comment on your posts!
        • No one does this alone! We’re standing on the shoulders of millions to take part in the things we do today.
        • Perfect is for losers!
        • Find others to connect with, on a geographic or topical level.
        • The strongest predictor of a species’ brain size is the size of its social group. We have big brains in order to socialize. – Matthew Lieberman
      • Ride the funnel – Full funnel marketing
        • At the top of the funnel we’re all shouting at each other – benefits and features, fears and wants…
        • Look to the old paperboys – how do you make the news you
        • Levels of the marketing funnel:
          • Awareness – Get my attention
          • Consideration – Am I willing to connect with this
          • Conversion – The like, the subscribe, make contact, the buy
          • Retention – Nurturing, ask for requests, ask questions, regular comments
          • Advocacy – The share, the retweet, the recommendation
        • Be like Harry Houdini – be something worth turning your head with
        • Be so good they can’t ignore you. – Steve Martin
          • But you have to be good by creating and shipping!
          • Icarus by Seth Godin
          • What makes it unique – your own personal take on it makes it unique!
          • Let your freak flag fly.
      • Measure up
        • How do you even know it’s working?
        • Wierd takes effort. You need to get it to work to
        • Platform Metrics
        • Measurement Levels:
          • Impressions
          • Engagements
          • Traffic
          • Sales
          • Shares
        • Money isn’t everything. Don’t worry about being famous, just be successful enough to keep doing what you love.
  • Idea Swap
  • Cool Shit I’ve Done

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